INFINIS

No-License RPG: Strategic Stealth Marketing in China

CHINA MARKETING · GAME Marketing

Challenge

  • Scale app acquisition while maintaining user quality.
  • Reduce waste from generic cross-market creatives.

Strategy

  • Localized creative testing by audience and placement.
  • Built lifecycle messaging for retention touchpoints.
  • Shifted budgets by benchmark-relative quality metrics.

Achievement

  • Lower CPI in key markets
  • Higher day-7 retention
  • Improved quality-adjusted acquisition efficiency
Case study featured image: No-License RPG strategic stealth marketing in China