Fixed destinations, immortal scenes: travelers are motivated by scenes and functions rather than traditional sightseeing, so content must revolve around interests.
Summer Vacation Marketing Strategy: How Overseas Brands Can Seize Opportunities in the Tourism Market
Chinese outbound summer demand is surging—here’s what the data says on family travel, mother-led planning, and full-journey marketing for overseas brands.
China MarketingChina Travel MarketingSummer Travel